You don't have to come up with the solution right away.
Every project begins with a problem to solve.
Content that’s too dense, instructions that are hard to understand, a tool that’s no longer suitable, or a brief that’s still vague.
01
CITY OF GENEVA
Conveying a public message without saying a word
The Need
The City of Geneva needed to explain the guidelines regarding bulky waste to the public, particularly those who speak other languages. Communication relying solely on text or translations would have limited understanding.
The BrandLift Solution
Brandlift has designed a text-free visual language consisting of simple, consistent pictograms that can be adapted for use across various media.
the result
Instructions that are immediately recognizable, language-neutral, and can be used directly by municipal departments.
02
ICRC · DONOR MAGAZINE
Making a high-stakes magazine clearer and more impactful
The Need
The ICRC's donor magazine must make complex topics accessible, foster relationships with its donors, and maintain a high degree of consistency across its various language editions.
The BrandLift Solution
Brandlift has redesigned the magazine's graphic and editorial layout. The result is a clearer hierarchy, an improved reading flow, better-structured content, and optimized versions for each language.
the result
A new design that the client described as “true added value, ” providing greater clarity, making it easier to read, and reinforcing the message.
03
OIF · Human Rights Council
Make 340 pages readable and ready to print in 10 days
The Need
Transform the particularly dense editorial content of a guide and a glossary into two coherent publications, without compromising the accuracy of the content or its readability.
The BrandLift Solution
Brandlift organized the information, established a clear visual hierarchy, harmonized the two volumes, and prepared the entire project for printing.
the result
Two readable, coherent volumes, ready for distribution, produced in just 10 days.
04
DIDIER AND MARTINE PRIMAT FOUNDATION
Replace successive patches with a sustainable web-based solution
The Need
The existing website could still be fixed, but its aging infrastructure limited its maintenance, development, and the management of its bilingual content.
The BrandLift Solution
Rather than piling on fixes, Brandlift recommended and then designed a complete overhaul based on a more robust foundation. The new site was developed on a private version to allow for testing before going live.
the result
A website that is clearer, more stable, and easier to scale—designed to last and remain manageable by the team.
05
BEAUTIFUL FOREVER
Moving a launch forward, even without a perfectly defined brief
The Need
When Beautiful Forever opened, many decisions had to be made quickly. The initial specifications could not anticipate all the needs associated with the launch.
The BrandLift Solution
Brandlift went beyond graphic design by clarifying priorities, proposing solutions, and taking the necessary steps to deliver a comprehensive, consistent, and ready-to-deploy brand identity.
the result
The launch was made easier by responsive support, seamless collaboration, and a sense of initiative that was praised by the client.
