Brandlift turns challenges into clear, ready-to-use solutions.
recent projects
The challenge: to enable customers of a photo and video editing service to share rushes quickly and easily.
Solution: creation and development of a showcase site integrating secure upload of large files. Competitive analysis and positioning of the site in first place on Google.
The challenge: to quickly grasp the subject of an international organization's technical report.
Solution: synthesize the report into an illustration to quickly grasp the main theme.
Objective: To consolidate the various documents from the Department of Social Affairs and Housing into a single, practical, and easily identifiable format.
Solution: Design of a custom document holder that organizes and showcases all of the department’s materials, with essential information directly incorporated into the holder to simplify use and enhance the consistency of communication.
Challenge: to condense dense, heterogeneous content onto an A5 flyer in an attractive, easy-to-read format.
Solution: hierarchization of information, creation of icons, illustrations and maps to facilitate quick and easy assimilation of information.
Challenge: create a logo using the image of a lighthouse for a life coaching service.
Solution: audit, competitor analysis, positioning and targeting. Proposal of different types of lighthouses, illustrations, shades, typography and compositions. Modifications and production.
Challenge: To stand out from the very first meeting and reinforce the perception of the company's quality in an industry where presentation materials are still uncommon.
Solution: Creation of a premium presentation kit, consisting of a folder with a business card and a synthetic flyer, to present the company, its services, and its commitments in a clear, consistent, and immediately appealing way.
Challenge: revitalize and modernize the ICRC's donor magazine with an A/B Testing campaign.
Solution: creation of a template with more optical whites to guide the eye and encourage the desire to read, as well as a better hierarchy of information, limiting eyestrain and offering different reading levels depending on the reader's time.
Challenge: develop brand visibility, generate traffic and create leads.
Solution: creation and development of a dynamic website, visible on mobiles, well referenced on search engines and easy to modify.
The challenge: to provide Meyrin town council staff with a "tableau vivant" that is easy to update.
Solution: feasibility study, call for tenders, graphic design according to the town hall's graphic charter, technical and administrative management of the production and evolution of the board.
Challenge: To make dense institutional content accessible and engaging, while highlighting the Foundation’s initiatives, achievements, and identity.
Solution: Editorial design and art direction for a bilingual annual report with a strong visual identity, structured to make it easy to read and highlight projects, key figures, and impacts.
Challenge: To create a memorable brand identity for a Swiss secondhand platform dedicated to children, one that embodies trust, approachability, sustainability, and a sense of community.
Solution: Design of a soft, contemporary visual identity centered on an infinity symbol that evokes the concepts of transmission and a second life, conceived to function equally well as a logo, a digital icon, and across various brand media.
Challenge: To modernize a text-heavy annual report to make it more appealing, dynamic, and engaging, while preserving its editorial richness.
Solution: A complete redesign of the visual style in a magazine-style format, featuring a more flexible editorial hierarchy, multiple entry points, key figures, and custom visuals and illustrations, to strengthen USPI Geneva’s identity and brand awareness.
